A rundown of how we color-graded a project that required alot of planning since we did not shoot any of the footage, but served more of a producer / editor role in the project.
Color-grading is an art built on a set of principles driven by color theory. Theoretically speaking, it's a good idea to start enhancing colors that are already there, and use color theory principles as your starting point and then move forward.
We will use the Harris Martin Fitness project as an example. The video starts on the beach with Harris straddling the infinity horizon with his bodysuit casting a black silhouette of his muscular physique. I wanted to give the viewer the feeling of how hard Harris works and how early he gets up to hone is craft for fitness.
The sunrise fueled these implied emotions within the dramatic orange highlights and cool blue shadows. The sun was just at the top of golden hour and I chose to enhance those warm tones to create a strong dramatic cinematic feel. By focusing on complementary colors of Orange / Blue, I lowered a few colors such as Red and Green, and moved Yellow to be more Orange in the highlights, as well as adding more Blue into the shadows and mid-tones.
As you can see from a few shots in the sequence, each example shot has that Orange and Blue color-grade as the focus. After that, I made the footage even more dramatic by crushing the Blacks/shadows, and adjusting the highlights to to be more saturated.
The result of the video proved highly engaging on social media for our client Harris Martin.
People’s taxes became one of the many issues created by the COVID-19 pandemic. The Wehrly Group, a tax and investment company, came to us with a need to get information out to their clients and the general public in a simple manner. With the CARES Act released only days prior, the onus was to disseminate information quickly and clearly. Our idea was to conduct a free webinar [shown below] discussing the important aspects of the legislation.